If you search the web for ways to get traffic, you will see that a majority of advice revolves around Google. Of course I can understand this because they are the #1 search engine on the web.
Which I guess is why we all tend to take Bing for granted — and Yahoo for that matter since they share the same search results.
Of course, ranking well in Bing does have many advantages. In my case, they provide a decent amount traffic that is reliable.