Oct 25, 2012

Content Marketing Tips: 6 Website Dos and Don’ts | Inc.com
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Content Marketing Tips: 6 Website Dos and Don'ts | Inc.com

Hey, your blog looks great! And those videos certainly add the finishing touch. Congratulations!

Now what?

Is it really enough to create your own content, push it out to your list, and wait for sales to boom?

This strategy may bring some measure of success to business owners with lists consisting of hundreds of thousands of contacts, but not for the average entrepreneur.  According to Yaron Galai, the CEO of Outbrain, a content-discovery platform that places their clients’ articles, mobile, and video content on high-profile publisher sites, you need to get creative about how you market your content.

So, ask yourself: What’s your most outstanding digital content? Does your content marketing plan to ensure that it’s actually found and appreciated by the right people?

via Content Marketing Tips: 6 Website Dos and Don’ts | Inc.com.

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Rachel Parker

A self-proclaimed geek who can recite entire episodes of South Park by heart, Rachel Parker helps businesses publish content that connects with their audience … and converts those followers into customers. She’s also the host of the Content Marketing Podcast and a sought-after speaker, having presented to many major business and marketing organizations.
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Content Marketing Podcast
A Great Resource on Content Marketing!

Content marketing isn't just a buzzword—it’s the key to reaching today’s sophisticated consumer.

“Content doesn't interrupt, it attracts. And it is attracting advertisers in droves.”Advertising Age, 2/27/12

  • Thanks Rachel for sharing a great article it was very helpful. So the topic of content marketing is going to be popping up more and more on Internet Billboards as we push for more original fresh content. Like I said it was a great article, would you have added anything else to it? Sort of like the anatomy of the perfect piece of content. How is the content marketing developing for Resonance? This is a very important topic.


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Rachel Parker

A self-proclaimed geek who can recite entire episodes of South Park by heart, Rachel Parker helps businesses publish content that connects with their audience … and converts those followers into customers. She’s also the host of the Content Marketing Podcast and a sought-after speaker, having presented to many major business and marketing organizations.

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