Oct 11, 2012

SETH GODIN: This Is How You Create A Remarkable Product – Business Insider
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Written by : Cendrine Marrouat| 0 | Business
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Marketing guru Seth Godin shares some excellent tips on how to create a product that sells.

Extract from the article:

Instead of trying to sell to the masses, grab the attention of “the sneezers.” In the beginning, the customers you attract are crucial, because they’re going to be the ones who get the word out for you. In other words, don’t make your product “bland enough to work for the masses. These companies make spicy food less spicy, and they make insanely great service a little less great (and a little cheaper).

This Is How You Create A Remarkable Product – Business Insider.

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Cendrine Marrouat

Cendrine Marrouat is a social media journalist, blogger, coach, curator, and author living in Canada. She is also the founder of Social Media Slant , a blog focusing on social media tips, tools, stats, and news for small businesses and solo-entrepreneurs.

On March 6, 2012, Cendrine released The Little Big eBook on Blogging: 40 Traffic Generation Tips, a comprehensive resource that provides bloggers of all levels with essential information and precise guidance to attract quality traffic to their blogs. She is currently working on an eBook on social media strategies.
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Cendrine Marrouat

Cendrine Marrouat is a social media journalist, blogger, coach, curator, and author living in Canada. She is also the founder of Social Media Slant , a blog focusing on social media tips, tools, stats, and news for small businesses and solo-entrepreneurs. On March 6, 2012, Cendrine released The Little Big eBook on Blogging: 40 Traffic Generation Tips, a comprehensive resource that provides bloggers of all levels with essential information and precise guidance to attract quality traffic to their blogs. She is currently working on an eBook on social media strategies.

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