Oct 9, 2012

The 3 main expectations customers have for social companies
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Written by : Cendrine Marrouat| 0 | Business

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The era of non-responsive brands is over! Customers now want answers quickly, and they won’t hesitate to voice their complaints on social networks if need be.

From the article: “The biggest cause of social media crises in the last decade has been the exposure of poor customer experiences that were shared online. Ignoring complaints or issues that arise on a company’s social media page can be very bad for business, but effective social customer service brings real benefits. In fact, research has shown us that 91% of people agree that social customer service is a positive thing for customers.”

The 3 main expectations customers have for social companies.

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Cendrine Marrouat

Cendrine Marrouat is a social media journalist, blogger, coach, curator, and author living in Canada. She is also the founder of Social Media Slant , a blog focusing on social media tips, tools, stats, and news for small businesses and solo-entrepreneurs.

On March 6, 2012, Cendrine released The Little Big eBook on Blogging: 40 Traffic Generation Tips, a comprehensive resource that provides bloggers of all levels with essential information and precise guidance to attract quality traffic to their blogs. She is currently working on an eBook on social media strategies.
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Cendrine Marrouat

Cendrine Marrouat is a social media journalist, blogger, coach, curator, and author living in Canada. She is also the founder of Social Media Slant , a blog focusing on social media tips, tools, stats, and news for small businesses and solo-entrepreneurs. On March 6, 2012, Cendrine released The Little Big eBook on Blogging: 40 Traffic Generation Tips, a comprehensive resource that provides bloggers of all levels with essential information and precise guidance to attract quality traffic to their blogs. She is currently working on an eBook on social media strategies.

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