Oct 9, 2012

If you can’t explain what you do in one paragraph, you’ve got a problem
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attention

Investors and audiences do not have time to waste. You only have a few seconds to grab their attention.

So what is an entrepreneur to do to stand out from the crowd?

From the article: “I strongly believe that a founder should be able to explain what they do in one paragraph. I’m not a believer in the “one sentence mashup approach” (e.g. “We are like Pinterest + Groupon + Facebook for dogs”). Rather, I like three sentences: (1) what we do, (2) who we do it to, and (3) why you should care. Sometimes this can be two sentences, sometimes four, but never more than a paragraph.”

If you can’t explain what you do in one paragraph, you’ve got a problem | VentureBeat.

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Cendrine Marrouat

Cendrine Marrouat is a social media journalist, blogger, coach, curator, and author living in Canada. She is also the founder of Social Media Slant , a blog focusing on social media tips, tools, stats, and news for small businesses and solo-entrepreneurs.

On March 6, 2012, Cendrine released The Little Big eBook on Blogging: 40 Traffic Generation Tips, a comprehensive resource that provides bloggers of all levels with essential information and precise guidance to attract quality traffic to their blogs. She is currently working on an eBook on social media strategies.
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Cendrine Marrouat

Cendrine Marrouat is a social media journalist, blogger, coach, curator, and author living in Canada. She is also the founder of Social Media Slant , a blog focusing on social media tips, tools, stats, and news for small businesses and solo-entrepreneurs. On March 6, 2012, Cendrine released The Little Big eBook on Blogging: 40 Traffic Generation Tips, a comprehensive resource that provides bloggers of all levels with essential information and precise guidance to attract quality traffic to their blogs. She is currently working on an eBook on social media strategies.

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