photo credit Gretchen Ertl for The New York Times
Social media campaigns are in full swing. It’s hard to imagine a time not long ago when we were without social media. As we get ready for the Presidential election in just a few short weeks, the buzz of social media continues about the candidates.
If the presidential campaigns of 2008 were dipping a toe into social media like Facebook and Twitter, their 2012 versions are well into the deep end. They are taking to fields of online battle that might seem obscure to the non-Internet-obsessed — sharing song playlists on Spotify, adding frosted pumpkin bread recipes to Pinterest and posting the candidates’ moments at home with the children on Instagram.
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