If you’ve been following this blog for a while, you’ve no doubt come across some of my updates-slash-navelgazing-sessions about some big changes that are afoot for the Resonance business.
In short, we’re expanding beyond social media to offer clients a comprehensive content marketing resource.
Sounds simple, but then there are the logistics behind it … like the need for new business cards.
Fortunately, this also gives me the opportunity to do some other tweakage. And I’ve decided that one of those tweaks will be removing the lines with my Twitter handle and Facebook Page URL.
When I started this business back in 2010, there wasn’t a whole lot of tweeting and Facebooking going on in the business world, at least not by current standards. So I felt it was imperative to have my Facebook and Twitter credentials on my business card to tell prospective clients that I do, indeed, walk the social walk.
Fast forward to 2012, and times have changed:
- Facebook and Twitter presences have become de rigeur, especially for anyone whose business involves the Web.
- The socialverse has morphed and expanded:
- The cracks in Facebook’s armor are beginning to show, which bears the question of whether its relevance as a business tool will even outlast the lifespan of a business card.
The fact that we live in a totally different world from just two years ago excites me to no end … so I’ve decided to leave myself open to the possibilities that lie ahead.
So, what changes are you making to adapt to this fluid environment of contstant change in the socialverse? Tell us about it in the Comments—we’d love to hear from you!
Sure, the expertise you need to improve your business’ social media performance is “out there” … but who has time to dig for it?
Here at Resonance, we’re committed to your success in social media marketing, so each Friday we deliver a simple but impactful tip to boost your engagement on Facebook, Twitter, LinkedIn, and other social networks. And you can implement it before lunchtime.
Content Curator Rachel Parker
Rachel Parker, Owner and Chief Content Strategist of Resonance Content Marketing, brings a track record of success in brand messaging to her work with forward-thinking businesses of all sizes. With over 15 years experience as a brand strategist and marketing writer, Rachel has worked with some of the most prominent companies in Houston, including Hewlett-Packard, SYSCO Foodservice, AIG American General, Methodist Hospital, Reliant Energy, Honeywell, and many others.