Curator Tom George: This is a solid article on content marketing with some good explanations as to why you should develop a content marketing strategy and engage in the practice. Content marketing is totally worthwhile, however it is a time consuming and often intensive task that many businesses without a staff find hard to adhere to. If you can outsource some of your content marketing this maybe a good idea. In addition to outsourcing your online content marketing, another recommended approach to save you time and money, and (who doesn’t want more time and money), is to simply add content curation to your content marketing strategy. Curation is the practice of simply recommending content that you believe your prospect would find interesting and helpful. This will help you in many ways.
In today’s economy, nearly everyone is connected through some piece of technology, whether it’s a smartphone, tablet, home computer, or more likely, all three. This has opened up an entirely new and exciting world for both consumers and businesses. Even with the seemingly endless competition that you find on the Internet, there is an amazing amount of opportunity.
via Why Businesses Are Switching to Online Content Marketing
Content Curator Tom George
Head of Inbound Advertising North America at Internet Billboards. Pioneering inbound advertising as well as an avid content curator who enjoys finding those digital gems out there in cyberspace and sharing them with others.
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