Content has continuously been a main factor in ranking authoritative websites, but recently content marketing has gained the attention it deserves in businesses committed to creating quality content. In the past couple of years, content marketing has become a commanding way for companies to build long-term relationships with customers while generating more traffic and leads to their sites at the same time.
Google has made it clear that their long-term vision is to reward high quality and helpful websites in the SERP’s. This means it’s now more critical than ever to reassess your company’s content, and understand how to plan ahead with this new perspective. It is important to have a clear outline of what a solid content strategy is made up of, especially when it comes to planning your content for the coming year.
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