Dreamforce 2012: Salesforce introduces new social software for marketers, Marketing Cloud

Salesforce.com, the enterprise cloud computing company, today unveiled the Salesforce Marketing Cloud, the most comprehensive suite for social marketing. Marketing Cloud is the first suite to unify social listening, content, engagement, advertising, workflow, automation and measurement. Together these technologies will transform marketing – from the CMO to the community manager – for the social revolution.

“Marketing is undergoing its biggest shift in decades, as brands move from traditional strategies to connecting with customers and fans globally through social media,” said Michael Lazerow, CMO of Salesforce Marketing Cloud, salesforce.com. “Salesforce Marketing Cloud empowers brands to take advantage of this shift, turning insight into action and connections into customers for life.”
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Content Curator Tom George

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