Microsoft and Klout have announced a new partnership between the two companies, which will see Klout’s data get incorporated into the Bing search engine. At the same time, Klout scores will begin to take into account Bing search results and queries.
The exchange of data is part of a long-term “strategic investment” that Microsoft is investing in Klout. In a Bing blog post, Microsoft says the sharing of data between the two companies is just the beginning of the relationship. The exact terms of the deal were not disclosed.
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