Sep 30, 2012

Why Businesses Are Switching to Online Content Marketing
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Curator Tom George: This is a solid article on content marketing with some good explanations as to why you should develop a content marketing strategy and engage in the practice. Content marketing is totally worthwhile, however it is a time consuming and often intensive task that many businesses without a staff find hard to adhere to. If you can outsource some of your content marketing this maybe a good idea. In addition to outsourcing your online content marketing, another recommended approach to save you time and money, and (who doesn’t want more time and money), is to simply add content curation to your content marketing strategy. Curation is the practice of simply recommending content that you believe your prospect would find interesting and helpful. This will help you in many ways.

In today’s economy, nearly everyone is connected through some piece of technology, whether it’s a smartphone, tablet, home computer, or more likely, all three. This has opened up an entirely new and exciting world for both consumers and businesses. Even with the seemingly endless competition that you find on the Internet, there is an amazing amount of opportunity.

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Tom George

Founder and CEO of Internet Billboards. A futurist and serial entrepreneur, as well as a professional fitness trainer, martial artist, and business strategist. Helped to develop inbound advertising. An avid content curator who enjoys finding those digital gems out there in cyberspace and sharing them with others.
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Content Marketing Podcast
A Great Resource on Content Marketing!

Content marketing isn't just a buzzword—it’s the key to reaching today’s sophisticated consumer.

“Content doesn't interrupt, it attracts. And it is attracting advertisers in droves.”Advertising Age, 2/27/12


Content Curator

Tom George

Founder and CEO of Internet Billboards. A futurist and serial entrepreneur, as well as a professional fitness trainer, martial artist, and business strategist. Helped to develop inbound advertising. An avid content curator who enjoys finding those digital gems out there in cyberspace and sharing them with others.

More Curations by Tom