With a new potential source of revenue, Facebook is finally addressing its mobile monetization problem.
Facebook on Thursday unveiled Gifts, the company’s major initiative into the world of social gift giving and e-commerce.It’s exactly what it sounds like. Users can choose, mail and pay for real-world, physical gifts — not the lame virtual ones Facebook offered a few years ago — to send to one another, all completely inside of Facebook. They’re tied to the significant event reminders that pop up on occasion — say, a friend’s anniversary, or a birthday. Or even better for Facebook, users can also just buy gifts for others for the heck of it.
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