At our Social Media ROI conference this morning, Facebookhas been a big topic of conversation.And the comments from marketers have not been encouraging for Facebook’s bottom (or top) line.
All the brands have tried Facebook, of course. But they’ve had mixed success.
And, importantly, a lot of the success stories have come through companies using Facebook as a platform to interact directly with customers, rather than as a paid advertising medium
See on www.businessinsider.com
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