One recent morning I saw a post in one of my LinkedIN groups asking “what is the difference between a social media manager and an online community manager?” Easy, I thought, and offered a quick response on my mobile … “Social media managers bring the guests (clients, prospects) to the table and community managers welcome them in!”
Ahh, but wait. This may require more words than I can manage on that little screen. So, naturally, I turned to trusty Google to see what others have said on this topic.
Among the first mentions I came across was a CMSWire which discussed the confusion between social media and online community management, and suggested the two roles have become blurred.
See on socialmediatoday.com
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