Sep 22, 2012

Magnify Teams Up With AOL To Bring Curated, Premium Video Content To Publishers
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Excerpted from article:

“As the volume of content on the Web continues to explode, with no sign of slowing down, Magnify founder and CEO Steve Rosenbaum says that he thinks consumer content consumption is fundamentally changing. Video curators, which have become critical to discovering, organizing, and contextualizing content, will play an increasingly important role.

 

Magnify gives them the opportunity to offer curated video experiences, along with providing them with the tech to upload and share videos, create playlists, offer commenting, reviewing, content controls, analytics, and monetization options.

 

Today, Magnify is taking a big step in that direction by announcing a partnership with Aol that will make its library of nearly 420,000 videos available to curators using Magnify’s platform.

 

Rosenbaum says that this partnership is important because, until now, it’s been hard to get paid for curation. As a result, monetizing curation by way of premium content is becoming increasingly popular, he says.

 

The partnership is a boost for Magnify’s current users, as well, as the content they offer is going to get more diversified in terms of its sources. Through Aol, Magnify will add 40 content sources its curation platform in everything…”

 

Read full original article here:

http://techcrunch.com/2012/09/20/magnify-teams-up-with-aol-to-bring-curated-premium-video-content-to-publishers/
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Tom George

Founder and CEO of Internet Billboards. A futurist and serial entrepreneur, as well as a professional fitness trainer, martial artist, and business strategist. Helped to develop inbound advertising. An avid content curator who enjoys finding those digital gems out there in cyberspace and sharing them with others.
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Content Curator

Tom George

Founder and CEO of Internet Billboards. A futurist and serial entrepreneur, as well as a professional fitness trainer, martial artist, and business strategist. Helped to develop inbound advertising. An avid content curator who enjoys finding those digital gems out there in cyberspace and sharing them with others.

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