When we wrote about Napkin Labs last year, the Boulder-based startup was focused on a familiar problem: How to help brands and businesses wade through the noise of social networks and better engage (and collaborate with) their customers. To do this, the startup created an online lab space that functioned as a collaborative community in which fans could help incubate new ideas and make their voices heard. Using game dynamics, a reward system and crowdsourcing, the platform encouraged fans to get more involved in the design, marketing and development of their favorite brands’ new products.
See on techcrunch.com
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