Content marketing has the power to produce more than just links – it can enhance your brand image and build relationships with key brand advocates who are sure to get you even more links and exposure than you ever could without a content-based strategy.It may sound counter-productive, but focusing less on link building can actually gain more links.
The four content marketing benefits below can all come with the additional side effect of natural links. Craft your content strategy with these core benefits in mind, and you can spend less (or even zero) time on link acquisition.
See on searchenginewatch.com
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