Sep 13, 2012

Beyond Links: Reaping the Long-Term Benefits of Content Marketing
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Content marketing has the power to produce more than just links – it can enhance your brand image and build relationships with key brand advocates who are sure to get you even more links and exposure than you ever could without a content-based strategy.It may sound counter-productive, but focusing less on link building can actually gain more links.

The four content marketing benefits below can all come with the additional side effect of natural links. Craft your content strategy with these core benefits in mind, and you can spend less (or even zero) time on link acquisition.
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Tom George

Founder and CEO of Internet Billboards. A futurist and serial entrepreneur, as well as a professional fitness trainer, martial artist, and business strategist. Helped to develop inbound advertising. An avid content curator who enjoys finding those digital gems out there in cyberspace and sharing them with others.
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Content Marketing Podcast
A Great Resource on Content Marketing!

Content marketing isn't just a buzzword—it’s the key to reaching today’s sophisticated consumer.

“Content doesn't interrupt, it attracts. And it is attracting advertisers in droves.”Advertising Age, 2/27/12


Content Curator

Tom George

Founder and CEO of Internet Billboards. A futurist and serial entrepreneur, as well as a professional fitness trainer, martial artist, and business strategist. Helped to develop inbound advertising. An avid content curator who enjoys finding those digital gems out there in cyberspace and sharing them with others.

More Curations by Tom