Sep 11, 2012

Why I’m Taking Facebook and Twitter Off My Business Cards

Written by : Rachel Parker| 0 | Social Media

Business card revisions: no Facebook, no TwitterIf you’ve been following this blog for a while, you’ve no doubt come across some of my updates-slash-navelgazing-sessions about some big changes that are afoot for the Resonance business.

In short, we’re expanding beyond social media to offer clients a comprehensive content marketing resource.

Sounds simple, but then there are the logistics behind it … like the need for new business cards.

Fortunately, this also gives me the opportunity to do some other tweakage. And I’ve decided that one of those tweaks will be removing the lines with my Twitter handle and Facebook Page URL.

When I started this business back in 2010, there wasn’t a whole lot of tweeting and Facebooking going on in the business world, at least not by current standards. So I felt it was imperative to have my Facebook and Twitter credentials on my business card to tell prospective clients that I do, indeed, walk the social walk.

Fast forward to 2012, and times have changed:

  • Facebook and Twitter presences have become de rigeur, especially for anyone whose business involves the Web.
  • The socialverse has morphed and expanded:
    • LinkedIn has evolved from a quiet job fair into a vibrant B2B community.
    • New players like Google+, Pinterest, and Tumblr are proving to be game-changers.
  • The cracks in Facebook’s armor are beginning to show, which bears the question of whether its relevance as a business tool will even outlast the lifespan of a business card.

The fact that we live in a totally different world from just two years ago excites me to no end … so I’ve decided to leave myself open to the possibilities that lie ahead.

If people want to find me on Facebook (and no, “Find me on Facebook” doesn’t cut it), they can go to my beautiful website and find links to my every social outpost there.

So, what changes are you making to adapt to this fluid environment of contstant change in the socialverse? Tell us about it in the Comments—we’d love to hear from you! 

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Content Marketing & Administrative Management

Internet marketing has many faces in today’s world. It incorporates Content Marketing, Email Marketing, Social Media Marketing, Blogging and more. As an entrepreneur it’s hard to keep up. Add to that the administrative tasks such as scheduling, customer service, bookkeeping, etc., and 24 hours in a day just isn’t enough. Contact HIT Virtual to manage it all.


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2 Comments on "Why I’m Taking Facebook and Twitter Off My Business Cards"

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Cendrine Marrouat
3 years 8 months ago

Excellent article, Rachel!

3 years 8 months ago

Thank you, Cendrine!


Content Curator

Rachel Parker

A self-proclaimed geek who can recite entire episodes of South Park by heart, Rachel Parker helps businesses publish content that connects with their audience … and converts those followers into customers. She’s also the host of the Content Marketing Podcast and a sought-after speaker, having presented to many major business and marketing organizations.

More Curations by Rachel