Sep 11, 2012

Content is King & Other White Lies We Tell Ourselves
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With the infamous Google Penguin and Panda updates dismantling and devaluing various link building strategies, many SEOs have immediately jumped ship to content strategy.Using quality content to better the web, especially from a SEO perspective, is a noble task, but it comes with a number of decisions that aren’t always readily intuitive: where to publish, on what platform, and to whom? These are questions that concern “community.” While the decisions made are often those in the interest of increasing traffic or traction, the actual value of answering these questions seems problematic at best.

Content, and the strategy that surrounds it, can be a tricky and wonderful thing – but it isn’t the be all, end all.
See on searchenginewatch.com

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Tom George

Founder and CEO of Internet Billboards. A futurist and serial entrepreneur, as well as a professional fitness trainer, martial artist, and business strategist. Helped to develop inbound advertising. An avid content curator who enjoys finding those digital gems out there in cyberspace and sharing them with others.
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A Great Resource on Content Marketing!

Content marketing isn't just a buzzword—it’s the key to reaching today’s sophisticated consumer.

“Content doesn't interrupt, it attracts. And it is attracting advertisers in droves.”Advertising Age, 2/27/12


Content Curator

Tom George

Founder and CEO of Internet Billboards. A futurist and serial entrepreneur, as well as a professional fitness trainer, martial artist, and business strategist. Helped to develop inbound advertising. An avid content curator who enjoys finding those digital gems out there in cyberspace and sharing them with others.

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