With the infamous Google Penguin and Panda updates dismantling and devaluing various link building strategies, many SEOs have immediately jumped ship to content strategy.Using quality content to better the web, especially from a SEO perspective, is a noble task, but it comes with a number of decisions that aren’t always readily intuitive: where to publish, on what platform, and to whom? These are questions that concern “community.” While the decisions made are often those in the interest of increasing traffic or traction, the actual value of answering these questions seems problematic at best.
Content, and the strategy that surrounds it, can be a tricky and wonderful thing – but it isn’t the be all, end all.
See on searchenginewatch.com
Latest posts by Tom George (see all)
- New Digital Trends In Today’s Smartphone-Obsessed World - September 6, 2016
- 5 Things a Recruiter Looks for in a Resume - August 30, 2016
- Obtaining Legal Immunity for Pet Cohabitation - August 30, 2016