Can you hire an agency to do it for you?
Absolutely. BUT…only if that team operates as a Thought “Partner.” A content agency worth its salt will become an integrated extension of your business, sales team and marketing team. Do not…I repeat…do not think that hiring an entry-level writer or “online savvy” intern is going to do the trick. And, don’t think that slapping the task onto an already-overworked PR manager is the answer either. It’s critical to find an experienced partner who will position themselves for long-term, meaningful content curation. You need to find a partner that’s…well…a thought leader themselves in content marketing.
See on www.wellplannedweb.com
Content Curator Tom George
Head of Inbound Advertising North America at Internet Billboards. Pioneering inbound advertising as well as an avid content curator who enjoys finding those digital gems out there in cyberspace and sharing them with others.
28 
7 
2
