Businesses that win and are successful often create a public persona and brand that enables them to remain at the top of the food chain through emotional and clever marketing.
It is not about the facts but how they touch the hearts and emotions of their customers and fans.
Prestige brands sell products for premium prices that don’t reflect the real cost of production but how their products make their clients feel. They tap into the limbic and emotional part of the brain and bypass the thinking cerebal cortex. How else can you justify the purchase of a coat, dress or shoes that sell for $2,000 when the cost of making it is $30
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