Advertisers lost control of the media years ago when the Internet gave all the target audiences the power to run their own message delivery systems.I’m not sure we’d fully recovered from that peaceful revolution when another gigantic wave hit us, then another and another: Facebook, Myspace, Twitter, LinkedIn, Pinterest, Instagram, blogs, Yelp, Foursquare, and on and on.
The whole Social Media thing can be very confusing which partly explains the problems some companies are experiencing with it.
See on www.forbes.com
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