HeiaHeia is a startup that’s been flying somewhat under the radar outside its native Finland. But today that’s set to change as the social exercise platform sees its official UK launch.
HeiaHeia’s platform is designed to help motivate users to exercise more by making it easy to track and share their participation in a range of different activities and sports. Users can select from 400 predefined activities — from football to ‘ultimate Frisbee’, to something as simple as walking the dog or going for a run — and create a personal training plan with predefined targets. The whole thing is quite data-driven, with that data and a user’s progress nicely visualised, including a ‘Timeline’ view, although I found the UI and on-boarding process slightly overwhelming.
See on techcrunch.com
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