So you’re hanging out with a bunch of friends at a bar and someone you don’t know wanders over. They ingratiate their way into your group and start talking about themselves. What’s your first reaction?
“Hi, Person We Don’t Know, tell us all about yourself.” Or, more likely, “Who are you and why on Earth should we care?”
Welcome to the challenge faced by brands as they struggle with being socially acceptable. Brands seem quite happy to talk about themselves and be self-seeking in a heavy-handed and awkward kind of manner. This is largely borne out of never having the need or incentive to build relationships with their customers before.
See on www.marketingmag.com.au
On March 6, 2012, Cendrine released The Little Big eBook on Blogging: 40 Traffic Generation Tips, a comprehensive resource that provides bloggers of all levels with essential information and precise guidance to attract quality traffic to their blogs. She is currently working on an eBook on social media strategies.
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