Can you hire an agency to do it for you?
Absolutely. BUT…only if that team operates as a Thought “Partner.” A content agency worth its salt will become an integrated extension of your business, sales team and marketing team. Do not…I repeat…do not think that hiring an entry-level writer or “online savvy” intern is going to do the trick. And, don’t think that slapping the task onto an already-overworked PR manager is the answer either. It’s critical to find an experienced partner who will position themselves for long-term, meaningful content curation. You need to find a partner that’s…well…a thought leader themselves in content marketing.
See on www.wellplannedweb.com
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