The increasing importance of social shares and fresh content in search ranking are only part of why content is now the core of any marketing strategy.
While appearance is important, content is still king.
Similarly, in web marketing and everything on the social web, visitors read content, search engines refer to content and determine the ranking of your website. Will it be a hit or miss? The result depends a lot on your web content strategy.
Here Are The Top 5 Reasons
1. The Advent of Social Media
Social media is crucial in getting your content in front of your intended audience. People now dictate what’s great. They like and recommend on Facebook, re-tweet and quote on Twitter, plus one in Google+, and share links through other sites. They also forward emails, share their RSS feeds, participate in online forums and promote content through word-of-mouse-advertising among their peers. Maximize this opportunity to get their attention. Identify and focus on your niche and target market. Research where your target customers are most active, then respond and address them.
2. Google Algorithm Updates
Rather than obsessing over specific tactics, focus on writing high-quality, relevant content for your audience and building links through social sharing.
3. Information Era
As the amount of content online has exploded, quality has become more critical. To build traffic it’s vital to keep publishing unique, quality content. Make sure that you deliver what yours customers view as valuable.
4. Competition for Attention
Competition is not just about the best product, lowest price or biggest ad budget, but about who can provide prospective buyers with the most compelling and search-worthy content. If your website provides substance, you’ll establish a reputation as a trustworthy source of information.
5. Thirst for Updates
Regular content updates give visitors a reason to return to your site and search engines value fresh content. Create an editorial calendar that reasonably reflects your ability to produce new content. Break longer content into a series of shorter posts.
Excellent content requires hard work and carefully planned strategy. Creative content, aligned with your overall business goals, will attract readers and turn them into buyers.
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