Social media sharing is producing statistics and facts and figures that provides some perspective regarding the volume of data that is being produced in 2012.
When I signed up to social media over four years ago you could almost count the number of tweets with a pen and a piece of paper.
Facebook had not even cracked 50 million users. Now it is approaching one billion users globally which is one in every seven people on the planet using the Facebook social media network.
That equates to nearly one in two internet users!
Today you almost need a supercomputer that can measure and monitor this deluge and torrent of big data that is exhibiting social at scale