After receiving a complaint, the Australian-based Advertising Standards Bureau has determined that Smirnoff is ultimately responsible for all content posted on its Facebook Page, including all user-generated comments. The ASB Case Report labels any comments listed on this Facebook business page as advertising, which has massive implications for any businesses running active social media campaigns. Combined with a growing privacy backlash against social media in general, just what implications does such a ruling have globally?
The complaint against Smirnoff – and another business, VB – was alleged to have come from members of the general public who objected to the comments on their Facebook pages based on:
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Content Curator Tom George
Head of Inbound Advertising North America at Internet Billboards. Pioneering inbound advertising as well as an avid content curator who enjoys finding those digital gems out there in cyberspace and sharing them with others.