Today our series on the future of Resonance continues (see Part 1 and Part 2, and Part 3) with the announcement of our new URL and some musings on the process of creating our new tagline:
[youtube]http://www.youtube.com/watch?v=DTZOYuRhAPs&feature=g-upl#[/youtube]
So, yes, we have a new Web address, resonancecontent.com. Many thanks to all who voted in our online poll—we love our new URL and couldn’t have chosen it without you!
And yes, the website looks the same, but that will change very shortly. Stay tuned …
Speaking of changes, we’ve been hard at work on our new tagline, and recently we brought together some trusted marketing colleagues to brainstorm some ideas. We came up with some amazing ideas and eye-opening insights, and had a great time doing it.
Remember, folks, no matter how much we think we know, there’s so much to be gained (and nothing to be lost) by asking for input!
So now our task is to come up with some options and head back to the crowdsourcing drawing board, so keep an eye out for a new survey coming soon!
And of course, if you have any ideas, input, or feedback on any of these shenanigans, share your thoughts with us in the Comments—we’d love to hear from you!
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Content Curator Rachel Parker
Rachel Parker, Owner and Chief Content Strategist of Resonance Content Marketing, brings a track record of success in brand messaging to her work with forward-thinking businesses of all sizes. With over 15 years experience as a brand strategist and marketing writer, Rachel has worked with some of the most prominent companies in Houston, including Hewlett-Packard, SYSCO Foodservice, AIG American General, Methodist Hospital, Reliant Energy, Honeywell, and many others.
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