“If you’re a content marketer, you know the pressure of the SEO arms race.”
Some have predicted that Search Engine Optimization as we know it will be dead in two years. The reason? Google’s algorithm is morphing to better understand and reward good content.
So that’s always been the point, right? Creating sites worth visiting? Do that and you don’t need to worry about SEO.
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Content Curator Mike Ellsworth
Mike’s background includes experience as an IT Program Manager, Chief Technology Officer for a startup, Vice President of Strategic Planning for an Internet incubator, Senior Project Manager at the Nielsen Company, and as an independent Emerging Technology Strategy Consultant. During his 15-year career at the Nielsen Company in the marketing research business, he helped set Dun & Bradstreet's Internet strategy and developed the vision that resulted in the consumer packaged goods industry's first Web application in early 1995. With his own company, StratVantage Consulting, Mike helped Sterling Commerce create their eCommerce strategy and has helped senior leaders understand and connect rapidly changing new technologies with the organization’s existing strategy.