Summary: Social media is infiltrating business and changing the way we work. But the psychology of Twitter and Facebook boils down to a number of essential truths: power and relationships matter.
Curator Tom George: Are we flirting with disaster? This is an interesting article which really speaks volumes about the rise and use of social media.
Exerpt: “It’s all about giving people the tools and controls that they need, to be comfortable sharing the information that they want… A lot of what we are doing is as much psychology and sociology as it is technology.”
Curator Tom George: So are you really aware of the psychology aspect of why you do what you do on Facebook? If in fact we are simply trying to grow our fan base, then wouldn’t it be a fair statement to say that 95% percent of our actions are geared to that end. There are some pitfalls I believe we should be careful of. I will let you do a little soul searching and decide for yourself what is the truth. If however we are participating in something that is as much about psychology and sociology as it is about technology, I think this is extremely important to get right.
Sociology is really about what large groups of people do, society and what is excepted behavior. Now I am not a sociologist, but in reflecting on this I do think that there are certain qualities we as human being posess, really good attributes that are very important to our advancement, and humanity and that somehow these qulaities are getting deluded.
With this being said I will let you form your own opinions, but perhaps instead of the focus being on growing the Fan base perhaps we should just focus on making a positive impact and meaningful insightful dialogue with the fans we already have.
One more excerpt.
However, while we do not understand the intricacies of our relationship with social networks, our usage is not without its psychological risks, as Chamorro-Premuzic warns: “The danger is that people who get hooked have this narcissistic delusion… that people care about their tweets. The irony is more and more people are doing it, and nobody really pays attention to what others do.”
Enjoy this brilliant article.
See on www.zdnet.com