Building your brand is not as simple as having a logo made or website header designed. Although your logo is an element of your brand, a brand is actually a feeling. It is the way people feel when they see your logo. It is the emotional response they have when they hear your name or see your product. Your brand is about who you are and why you do what you do, not the look of your company.
For example, think of the Harley Davison logo. People have that tattooed to their body. Let’s pause and think about this: People willingly have the company logo of Harley Davidson inked into their skin forever. Why? Well, I can tell you it’s NOT because orange is the new pink. No. Rather, it is because they love what the logo and company represent. The Harley Davidson brand represents freedom, adventure, individuality and living life to it’s fullest!
So, then how do you turn your logo into the symbol of your company?
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