Much social data is out there, with a recent report estimating that there are over 340 million tweets about shopping every day. Pickie, an example featured in PSFK‘s recently released Future Of Retail report discussed how companies are using personal data to create tailored services. Services such as Pickie are tapping into a mix of transactional, social and behavioral data to deliver shopper focused experiences. There seems to be plenty of data available –but is this data good enough to really use? Aren’t our social presences just avatars of ourselves – and inferior to the real thing? We spoke about this question with Sonia Sahney Nagar, the CEO and Co-Founder of Pickie – a new online magazine that uses social media mentions from users’ friends to create a personalized shopping catalog.
See on www.psfk.com