Pop radio would get it rolling before school let out, and soon the song — inevitably one with a big, playful beat and an irresistible hook — would blare from car stereos everywhere. Then came prom singalongs as the song finally became ubiquitous around the Fourth of July. In 1987, it was Whitney Houston’s “I Wanna Dance With Somebody.” In 2003, Beyoncé’s “Crazy in Love.”
But the success of this summer’s hit, Carly Rae Jepsen’s cheerfully flirty “Call Me Maybe,” shows how much the hitmaking machine, as well as the music industry itself, has been upended by social media.
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Content Curator Tom George
Head of Inbound Advertising North America at Internet Billboards. Pioneering inbound advertising as well as an avid content curator who enjoys finding those digital gems out there in cyberspace and sharing them with others.