I’ve been talking a lot lately about content curation lately, and our contributor, Erik Deckers, is all about content creation, which has led to some “Tastes great! Less filling!” types of discussions. But the one thing that we’ve both agreed on is the importance of publishing of our content, regardless of where it came from.
Publishing is the overall approach of content and conversation. It’s more than just publishing a post to your blog, or uploading a video to YouTube. It’s the strategy that not only includes the development of this content, but the effective distribution to its audience.
Someone created these planes. Someone else curated the collection. But who let people know they’re available for viewing?
This last part is important, because that’s where social media is taking us.
Thanks to the Internet, many people are writing some pretty good stuff, while others are creating some pretty awful stuff — not you, of course! You’re great!
It’s falling to the curators to make sure the best stuff is shared, while the bad stuff is ignored. We’re acting as a sort of editorial board to our networks. That’s why publishing carries some pretty important expectations that everyone should know, whether they’re creators, curators, or just want to have conversations about these bigger ideas.
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Content Curator Tom George
Head of Inbound Advertising North America at Internet Billboards. Pioneering inbound advertising as well as an avid content curator who enjoys finding those digital gems out there in cyberspace and sharing them with others.