You read the title right.
Yes, Kanye West. The rapper who randomly blurted out, “George Bush doesn’t care about black people” during a benefit concert for Hurricane Katrina relief. The celebrity who (perhaps out of some sort of savior complex) appeared on a 2006 issue of Rolling Stone as Jesus Christ, complete with a crown of thorns. The party-crasher who famously interrupted Taylor Swift’s acceptance speech at the 2009 MTV Video Music Awards. The same guy who, no thanks to his frequent outbursts and controversies, had been called a “jackass” by President Obama.
Yes, that guy. You may hate him, laugh at him, be annoyed with him, dismiss him with an I-don’t-care shrug. But just so you know: business owners everywhere can learn a lot from Kanye West – especially when it comes to managing reputation and handling bad reviews.
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