Marketing used to do two things: Advertising and PR. Agencies came up with ideas, Newspapers were “the bringers of news”, Authors wrote stories, publishers distributed them, and book stores sold them.
Each group were living in a very carefully confined media silo, and back then it made sense to target each one individually. This is why a site like Adage is targeting marketing professionals and why a site like Nieman Journalism Lab targets journalists – they used to be two completely different markets.
But if you are a regular reader of this site, you might have noticed that I mix them together. One day I write about the future of books, the next what promoted posts on Facebook means, followed by a report on newspapers and their paywalls.
See on www.baekdal.com
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