Aug 13, 2012

Kim Garst – Social Media Strategist Building Your Brand 140 Characters At A Time
Share

Building your brand is not as simple as having a logo made or website header designed. Although your logo is an element of your brand, a brand is actually a feeling. It is the way people feel when they see your logo. It is the emotional response they have when they hear your name or see your product. Your brand is about who you are and why you do what you do, not the look of your company.

For example, think of the Harley Davison logo. People have that tattooed to their body. Let’s pause and think about this: People willingly have the company logo of Harley Davidson inked into their skin forever. Why? Well, I can tell you it’s NOT because orange is the new pink. No. Rather, it is because they love what the logo and company represent. The Harley Davidson brand represents freedom, adventure, individuality and living life to it’s fullest!

So, then how do you turn your logo into the symbol of your company?
See on kimgarst.com

Enhanced by Zemanta

Tags: , , , , , , ,

Follow Me!

Tom George

Founder and CEO of Internet Billboards. A futurist and serial entrepreneur, as well as a professional fitness trainer, martial artist, and business strategist. Helped to develop inbound advertising. An avid content curator who enjoys finding those digital gems out there in cyberspace and sharing them with others.
Follow Me!
0
Opt In Image
Content Marketing Podcast
A Great Resource on Content Marketing!

Content marketing isn't just a buzzword—it’s the key to reaching today’s sophisticated consumer.

“Content doesn't interrupt, it attracts. And it is attracting advertisers in droves.”Advertising Age, 2/27/12


Content Curator

Tom George

Founder and CEO of Internet Billboards. A futurist and serial entrepreneur, as well as a professional fitness trainer, martial artist, and business strategist. Helped to develop inbound advertising. An avid content curator who enjoys finding those digital gems out there in cyberspace and sharing them with others.

More Curations by Tom