This article makes a lot of sense for me.
“Every day we hear or read that we should always under promise and over deliver with our customers.
While we need to delight our customers and strengthen our relationships, there are pitfalls you may not be aware of.
As an example, is when our local pizza place first opened.
They stated they would deliver within 45 minutes and had this claim on their brochures and boxes.
When we first ordered a pizza it was delivered within 30 minutes, so our initial customer experience was great. We thought they cared and over delivered on their service promise.
This experience happened over the next few times we purchased.”
See on www.m4bmarketing.com
On March 6, 2012, Cendrine released The Little Big eBook on Blogging: 40 Traffic Generation Tips, a comprehensive resource that provides bloggers of all levels with essential information and precise guidance to attract quality traffic to their blogs. She is currently working on an eBook on social media strategies.
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