Aug 10, 2012

The Problem With Under Promising and Over Delivering | M4B Marketing
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This article makes a lot of sense for me.

 

“Every day we hear or read that we should always under promise and over deliver with our customers.

 

While we need to delight our customers and strengthen our relationships, there are pitfalls you may not be aware of.

 

As an example, is when our local pizza place first opened.

 

They stated they would deliver within 45 minutes and had this claim on their brochures and boxes.

 

When we first ordered a pizza it was delivered within 30 minutes, so our initial customer experience was great. We thought they cared and over delivered on their service promise.

 

This experience happened over the next few times we purchased.”

See on www.m4bmarketing.com

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Cendrine Marrouat

Cendrine Marrouat is a social media journalist, blogger, coach, curator, and author living in Canada. She is also the founder of Social Media Slant , a blog focusing on social media tips, tools, stats, and news for small businesses and solo-entrepreneurs.

On March 6, 2012, Cendrine released The Little Big eBook on Blogging: 40 Traffic Generation Tips, a comprehensive resource that provides bloggers of all levels with essential information and precise guidance to attract quality traffic to their blogs. She is currently working on an eBook on social media strategies.
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Cendrine Marrouat

Cendrine Marrouat is a social media journalist, blogger, coach, curator, and author living in Canada. She is also the founder of Social Media Slant , a blog focusing on social media tips, tools, stats, and news for small businesses and solo-entrepreneurs. On March 6, 2012, Cendrine released The Little Big eBook on Blogging: 40 Traffic Generation Tips, a comprehensive resource that provides bloggers of all levels with essential information and precise guidance to attract quality traffic to their blogs. She is currently working on an eBook on social media strategies.

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