Aug 9, 2012

Content Curation Tools For Brands
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Therese Torris suggested me this her interesting and long article. Excerpted from it:

 

“Content curation help brands increase their visibility and their customer engagment.

– Content curation does help content discovery.

– Social content curation fosters customer engagement.

– Corporate curation tools help create a competitive advantage.

– But content curation is no panacea for failing content creation.

 

Most of us do “curate” content in that we collect, filter, edit, and re-dispatch online information related to the topics that are relevant to our friends and followers. We want to become the go-to person for our target audience on the topic we curate.

 

Content curation is much more than content aggregation. A brand curator handpicks the content that matches the interests of his target audience: He/she filters it to keep only the best. He/she also possibly edits and comments it, before posting the curated result on multiple media.

 

The emphasis is on “partly”: curation tools assist curators, they don’t do away with them as people able to make intelligent judgments about which content adds value to which topic and its audience.

 

***Content Curation Delivers Visibility and Engagement

a) visibility:

By organizing their content around topics shared with their audience, brands active on social curation sittes increase their chances to be discovered in a relevant context.

 

b) engagement:

Content curation does not only bring visibility, it also fosters customer engagement by adding external quality content that adds:

– Relevance;
– Unique content;
– Fresh content;
– Optimized content;
– Rich media;
– Trust;
– Entertaining content…”

 

The original article is analyzed with more information and with examples about different content curation tools.

I thank Therese to mention me as her favorite curator. Thank you so much!

 

Read full article here: http://return-on-clicks.com/index.php/2012/06/content-curation-for-brands/

 

Check out also her presentation:

http://www.slideshare.net/ttorris/content-curationtoolsforbrands

 
See on return-on-clicks.com

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Tom George

Founder and CEO of Internet Billboards. A futurist and serial entrepreneur, as well as a professional fitness trainer, martial artist, and business strategist. Helped to develop inbound advertising. An avid content curator who enjoys finding those digital gems out there in cyberspace and sharing them with others.
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Tom George

Founder and CEO of Internet Billboards. A futurist and serial entrepreneur, as well as a professional fitness trainer, martial artist, and business strategist. Helped to develop inbound advertising. An avid content curator who enjoys finding those digital gems out there in cyberspace and sharing them with others.

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