Our property is extremely diversified, (covering a total of 350 hectares) comprising plantations of sugar beet, corn, wheat, sunflowers, etc. as well as centuries-old olive groves. Our area is called “Castelli di Jesi.” There is a unique grape of white wine called Verdicchio, which is indigenous to these hills. We now have about 31 hectares of vineyards: 26 of Verdicchio dei Castelli di Jesi and 5 hectares of Montepulciano and Sangiovese.
We switched to organic viticulture in 1999. All our vineyards have been officially certified since the 2002 crop, but we prefer not write anything on the labels because I do not like to use “Organic” as a marketing tool. I have learned that old vines live better and longer since we started with organic viticulture. The old vines are very important to me. They make good wine; give more complexity, intensity and minerality.
Small producers like us need to find a way to differentiate. We need to go the artisanal way. The industrial producers cannot do that because they mix grapes and wines from different regions. Territoriality of wine and the link between the wine and the land is the true strength of European wine production. We need to think local, and act global. We need to make a good quality local product, which is special and impossible to imitate, and then sell it globally. Italy has many indigenous grapes; around fifty of the varieties are very good. Verdicchio is one of them. The grape and the terroir can make all the difference.
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