I selected this post by Eric Melin from Spiral16 because creating word of mouth through brand advocates is one of the outcomes we all want to have through our activity on social networks. Here are some findings and good suggestions to help you, find, create and activate brand advocates. Infographic and findings from BzzAgent.. You can also download an eBook with more information on this topic.
“Brand advocates are genuine. Out of that authentic passion for your brand comes content, recommendations, and a lot of sharing”
Here are some findings from BzzAgent
**Brand advocates are 83% more likely to share information about a product than typical web users
**50% more likely to influence a purchase
**75% more likely to share a great product experience and 3 times more likely to shre product opinions with someone they don’t know
Here are some tips to help you find brand advocates and activate them?
**Listen – Use keywords that normal people would use to talk about your product, product category or brand. On what websites are people talking about you?
**Analyze the tone and sentiment of conversation. Is it positive or negative?
**What topics are they bringing up?
**Let your audience determine the social media outreach campaign you create
**Everything you do going forward should be based on the social media data you’re brining in.
**What kind of communication will they respond favorably to?
**Do you need to pass valuable customer info on to product development?
Selected by Jan Gordon covering “Content Curation, Social Business and Beyond”