Aaron Lee is the social media manager at Binkd Promotion, a comprehensive platform for social media marketing through digital promotions and contests. He also writes social media tips on the Binkd Blog. Follow him at @AskAaronLee.When Mark Zuckerberg ﬁrst built Facebook, the purpose of it was to keep people connected with their friends. That was its ﬁrst purpose. And it worked well.
As Facebook grew, its purpose grew to accommodate businesses. Hence the addition of Facebook pages for brands. But many brand page admins make the mistake of thinking of Facebook users as “friends” who will look at company posts simply because a company posts them.
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