Jul 29, 2012

Why Apple Is Buying AuthenTec | Cult of Mac
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Written by : Tom George| 0 | Business, Technology

Apple announced its intention this week to buy AuthenTec for about $355 million.

If approved, the acquisition will bring several things to Apple, including the acceleration of its mobile wallet initiative; good technology for encrypting data and content, such as movies; and patent protection for several areas of mobile security.

The biggest thing Apple gets out of this is probably a strong play for using biometrics for identity in general — for online and brick-and-mortar purchases, for logging into web sites and even for digital signatures.

And it doesn’t hurt that taking AuthenTec out of the game as an independent company will be devastating to nearly all of Apple’s biggest competitors, including Google and its Android partners, and Microsoft and its OEM hardware partners.

Read more at http://www.cultofmac.com/181604/why-apple-is-buying-authentec/#WkS7SIPUd35uOR9K.99
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Tom George

Founder and CEO of Internet Billboards. A futurist and serial entrepreneur, as well as a professional fitness trainer, martial artist, and business strategist. Helped to develop inbound advertising. An avid content curator who enjoys finding those digital gems out there in cyberspace and sharing them with others.
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Tom George

Founder and CEO of Internet Billboards. A futurist and serial entrepreneur, as well as a professional fitness trainer, martial artist, and business strategist. Helped to develop inbound advertising. An avid content curator who enjoys finding those digital gems out there in cyberspace and sharing them with others.

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