The company. created by Bruno Gioli in 1969, was set up following his passion for off road motorcycling and the lack of satisfactory product on the market at the
time. BREMA was the first company in the world ofmotorcycle racing to create an essential style and modem aesthetic. The substitution of traditional materials such as leather and oil treated cottons, permitted the realization of new items satisfying the the new technical requirements of passionate motorcyclists. Already in 1970 Brema understood the value of breathability in his fabrics: jackets were realized in a combination of cotton with polyester. therefore adding breathability to fiber resistance. Brema also brought important evolution to the sector in protection: it was his idea to apply removable pads to the outside of the clothing. offering better ﬁtting garments with the benefit of the protection when necessary. Moreover the insertion of elastic bands to pants and jackets favored a freedom of movement formerly unknown. Nothing was left to chance: particular attention was given to the direction of the stitching. which when done in a certain direction and tension offered added resistance. ‘Innovation’ not only in the technical aspects. fit and desi n, but also in the use of color; in a world dominated by black clothing. for Brema tiis was a color inexistent. Therefore great use of red, blue, yellow, a true revolution.
In 2000. Giovanni Barocci. with his desire to create motorcycle clothing, remembers the great logo on the sleeves that was characteristic of Brema and after a meeting with the original owner. acquires the brand.
In function of a market then changed. adds to the technical line. the DNA of the brand. a first travel collection. In 2010 Brema decides that it is the moment for a further step in evolving the brands and finds Roberto Menichetti the person to entrust the creative direction, his grand passion for the motorcycle and wealth experience matured through years of collaborations with noted brands in the panorama of fashion, is in motorcycling terms, the right engine for the collaboration.
See on www.brema-1969.com
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