It doesn’t matter if you have one million Facebook fans if they never see your news feed posts.
It doesn’t matter if you have one million Facebook fans if they never see your news feed posts. That’s why SV Angel, Founders Fund Angel, and more have backed a $1 million Series A for news feed optimization service Booshaka, which is also launching a big product update today.
The startup helps businesses identify their most active fans — especially the 10% generating 90% of the engagement — and incentivize them to leave even more wall posts, Likes, and comments. This feedback signals to Facebook’s news feed sorting algorithm EdgeRank that a business is high-quality and that its posts should be shown to a higher percentage of its fans. More impressions -> more clicks and awareness -> higher return on investment for businesses on their social media spend. This is social SEO, and it’s worth paying Booshaka for.
See on techcrunch.com
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