According to a recent post from HubSpot, it’s estimated that a little more than 3/4 of the US population will be online by the end of 2012. It doesn’t matter if you run a small brick-and-mortar store, or a strictly-online company – that’s good news for all of us.
But before you refocus all of your effort and money into guest posting or Google ads, think about those numbers again. If 3/4 of the population is online, that means that 1/4 of the population isn’t. No matter how many Facebook ads you buy, you’ll never reach them.
So between that 1/4 of the population, and the rest of us who just need to take breaks from our computers, you can miss promotional opportunities if you only focus on online marketing tactics.
While I’m not downplaying the importance of social media and blogging, I’d also like to give you some offline marketing tips.
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On March 6, 2012, Cendrine released The Little Big eBook on Blogging: 40 Traffic Generation Tips, a comprehensive resource that provides bloggers of all levels with essential information and precise guidance to attract quality traffic to their blogs. She is currently working on an eBook on social media strategies.
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