Just a few years ago, legions of businesses practically tattooed themselves with the label “social media agency” so they could ink deals with brand clients looking to get on Facebook. But as the marketing landscape shifts toward cross-digital solutions and demands for big data, the term is beginning to be seen as too limiting by some.
“As I start to talk to more people about the state of the quote-unquote social media agency, I vehemently deny that we are one,” said Ian Schafer, CEO of Deep Focus. “That stance is probably not good for business in the short run.”
See on www.adweek.com
On March 6, 2012, Cendrine released The Little Big eBook on Blogging: 40 Traffic Generation Tips, a comprehensive resource that provides bloggers of all levels with essential information and precise guidance to attract quality traffic to their blogs. She is currently working on an eBook on social media strategies.
Latest posts by Cendrine Marrouat (see all)
- Tips and resources to understand and use Google Authorship - February 26, 2014
- Should I use social media to sell my products? - February 25, 2014
- This Man’s $600,000 Facebook Disaster Is A Warning For All Small Businesses - February 23, 2014