Time magazine has become one of the most popular news brands on Google+, with over 1.2 million users adding Time to their circles on the social network. Cathy Sharick, managing editor of Time.com, shared some tips for achieving success on Google+, as reported by Journalism.co.uk.
According to Sharick, knowing your audience is key; she advises anyone managing a news site to keep asking questions and figure out what the audience finds most interesting. “We are posting content that we know resonates with the readers. It is tech content, that is something that we know that the readership likes, but we also know that people are looking at our in-depth coverage and enterprise stories.”
Having pieces that spark conversation (like the controversial breast-feeding cover) can also help to drum up interest on the social network
See on therealtimereport.com
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